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File Types
An image isn’t always just an image. To make sure we can work with your artwork effectively, we need to make sure that it’s in the right format. Here’s a breakdown of the main types of image that we can work with - and when we can work with them.
Vector Images
Vector images are ‘drawn’ using mathematical points on an x and y axis. These points are joined by lines, which form the outline of a shape.
Scaling these images simply relocates the points used to calculate how the image is shown, so they can be made larger or smaller without losing any detail - to whatever size you need!
Examples: .pdf, .ai, .eps
Raster Images
Raster images (sometimes called bitmap images) are made up of lots of tiny squares of colour called pixels.
When increased in size (to cover a large print area, for example), the pixels are also made larger. This makes the image lose detail, and it becomes 'pixellated'. This is why raster/bitmap images need to be of a high resolution - at least 300dpi (dots per inch).
Examples: .jpg, .png, .bmp
If you need your artwork in vector format so it can become scalable, but don’t have access to it - don’t worry. We can get it sorted for you. We’ll redraw your artwork in vector format. Depending on how complex this is to do, there may be a small charge for this service - but we’ll always check with you before proceeding.